Wilson Advertisement

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       The Wilson athletics advertisement promises the viewer that he/she will have complete control over the soccer ball if you purchase their new soccer cleats.  In the game of soccer controlling the ball is the most important skill required because connecting passes to teammates and shooting scoring goals is what wins you matches.  The only words used in the advertisement are the website in which you can find the cleats.  Other than that, the ad shows a soccer ball and a remote control on a soccer field.  This shows the reader that they have the opportunity to have complete control over the ball as if it were a remote controlled ball, controlling its every movement.  The idea is impossible; however Wilson attracts the reader with its possibilities of getting close to that kind of power. 

       The desire the advertisement is appealing to is the need to excel in your sport you play in.  In this particular case it would soccer.  The advertisement does this by showing the reader you can acquire these skills with the purchase of this cleat.  The ad is very plain and simple and cuts to the point.  I believe the creators of the ad did not provide any texts to allow the reader to focus on the main point without any distractions.  It makes it easy for the reader to deduce that this is what the creator is getting at. 

       The audience Wilson is targeting is anyone who plays soccer and is in the market for buying new cleats.  It may attract customers who are more serious about the sport and ones that are looking to improve their game that much more than their opponents.  The ad claims the consumer will acquire technologically advanced skills and will be able to handle the ball with much more precision and accuracy than those who don’t have the cleat.